Retail Discussion with Michael from UrbanKai: 2018 Surf Expo

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Perspectives from  Florida’s Urban Kai

Michael and Aimee Conlee own Urban Kai, a Standup Paddleboard retailer with 2 locations in the Tampa Bay Area and one more opening this spring. They’ve had some growing pains but have found a few things that have helped them not just survive, but to thrive. They continue to have success in SUP sales, lessons and rentals. For more information on Urban Kai, visit their website.