A few ideas as to how to implement this are:
- A sticker on the tail of the board near the leash plug that states “Leashes Save Lives”
- Only showing images (both still and video) of paddlers that are using leashes. This is especially important in Manufacturers brochures and Industry publications (magazines).
- A Public Service Announcement video – featuring the top Pro’s in the industry advocating the use of leashes.
- Instructing Team Riders that they should be setting the example by always wearing a leash.
We need to educate our customers on how to safely use our products. Unfortunately, as is often the case, it takes a tragedy to create the momentum for positive change.
Imagine / Quickblade
This is a comp of the sticker that would go on the tail of the board near the leash plug: